Brand: Eureka Forbes Limited
Agency: Triton Communications India
The Summary Statement
Water-borne diseases strike millions of Indians every year. Aquaguard, India’s No.1 water purifier brand, decided to make a difference and impact the vast majority who can’t afford water purifiers.
It created the Jal Daan (The Gift of Water) movement, which asked homes with purifiers to pledge and share 5 litres of safe water each day with the less privileged and those who did not have access to safe water – like the domestic help, the security guard etc.
In Indian culture, offering water...