Jal Daan: The Gift of Water

This case study explores how Aquaguard, India's No.1 water purifier brand, took on the challenge of making India healthier by tackling the problem of impure water.

Brand: Eureka Forbes Limited

Agency: Triton Communications India

The Summary Statement

Water-borne diseases strike millions of Indians every year. Aquaguard, India’s No.1 water purifier brand, decided to make a difference and impact the vast majority who can’t afford water purifiers.

It created the Jal Daan (The Gift of Water) movement, which asked homes with purifiers to pledge and share 5 litres of safe water each day with the less privileged and those who did not have access to safe water – like the domestic help, the security guard etc.

In Indian culture, offering water...

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