Jaipur Literature Festival 2016

This case study describes how the Jaipur Literature Festival used online and social channels to bring the Indian festival to a digital audience.

Campaign details

Brand: Jaipur Literature Festival 2016Brand Owner: Teamwork Arts Pvt. Ltd.Lead Agency: Reprise Media India Pvt. Ltd.Country: IndiaIndustries: Music & theatreMedia Channels: Content marketing, Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

The annual Jaipur Literature Festival (JLF) has been described by media mogul Tina Brown as the 'the greatest literary show on earth'. It's a five-day literary and cultural extravaganza set amid Rajasthan's stunning heritage.

Attend a JLF and you'll meet the world's greatest minds, from Nobel Laureates and Booker Prize-winners to philosophers,...

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