J2O Glitterberry: Getting excited for the party season

This case study explains how Britvic's J2O soft-drink brand increased sales of its festive limited edition Glitter Berry, with a redesign strategy.

J2O Glitterberry: Getting excited for the party season

Campaign details

Category name: BeveragesAgency: IdenticaAdvertiser: Britvic

Exectutive summary

Identica is very proud to present J2O Glitter Berry - a winter limited edition from J2O that proved how much innate potential this established brand still possessed.

Limited editions are an important weapon in any brand's arsenal - an opportunity to ask the public to reappraise the brand and bring in new users particularly for an established favourite like J2O.

J2O Glitter Berry had already appeared in pubs and bars and on supermarket shelves for the three previous Christmas holiday seasons....

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