Ivanhoé Cambridge: Throwaway Thursday
john st.
Situation analysis
Overall assessment
Black Friday is famously known as the busiest (and craziest) shopping day of the year for Americans, luring consumers with deep discounts on high ticket items. Given the recent strength of the Canadian dollar and migration of many American retailers to Canada, the last 5 years have seen a shift to Black Friday sales north of the border [Footnote 1]. Marking the kick-off to the Holiday season, Black Friday awareness and interest for the occasion was high, with experts predicting that the weekend would soon surpass Boxing Day as the...