Campaign details
Brand: ITV & Veg PowerAdvertiser: ITV & Veg PowerEntrants: adam&eveDDB and Goodstuff CommunicationsPrincipal author(s): Sara Keegan, adam&eveDDBContributing author(s): Clare Phillips and Susie Braun, ITV, Les Binet, Tom Roach, Hugh De Winton and Luke Williams, adam&eveDDB, Sara Jones, Pearl Metrics, Russ Dowse and Will Tate, Goodstuff Communications
Executive Summary
Today 1 in 4 children in the UK are obese or overweight by the time they start primary school. When they leave it's 1 in 3.2After declaring this a national emergency, the government challenged the creative industry, the public...