Campaign details
Brand: ITC Aashirvaad AttaBrand owner: ITC Aashirvaad AttaEntrant company: McCann New DelhiIdea creation: McCann New Delhi / ITC, BangaloreMedia: Wavemaker, BangalorePR: Madison Public Relations, BangaloreMarket: AsiaSector: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Direct marketing, Events & experiential, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Radio & audio, Social media, Sponsorship - media, Television, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
India isn't one country. It's two. North and South...