Campaign details
Brand: İşbankLead agency: MUSERegion: EMEA
Strategy
Objective
Isbank, 95 years old and the largest private bank of Turkey pays special attention to the generation Y&Z within the scope of its digital transformation activities that will carry the bank to the future. Isbank, perceived as the most trustable but also a traditional bank among the young people, has needed to increase its engagement and perception towards the most reliable and innovative bank.
Building a strong bond between brands and the generation Y&Z is not so easy due to the characteristics of these generations. Today...