İşbank: Maximum gaming

Isbank, a financial services brand, successfully shifted consumer perceptions of the brand and engaged Turkish e-sports fans by launching a social media and digital campaign that focused on influencer content and sponsored events.

Campaign details

Brand: İşbankLead agency: MUSERegion: EMEA

Strategy

Objective

Isbank, 95 years old and the largest private bank of Turkey pays special attention to the generation Y&Z within the scope of its digital transformation activities that will carry the bank to the future. Isbank, perceived as the most trustable but also a traditional bank among the young people, has needed to increase its engagement and perception towards the most reliable and innovative bank.

Building a strong bond between brands and the generation Y&Z is not so easy due to the characteristics of these generations. Today...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands