Is advertising about to bounce back? Highlights from Warc’s international ad forecast

Suzy Young

The brief article offers commentary and data on the general economic outlook, adspend data for 22 key economies (offering actual TV and press data for 2008 and forecast data for 2009 and 2010) as well as a comparison of 1999 and 2009 of changing international main media advertising expenditure.

Is advertising about to bounce back? Highlights from Warc’s international ad forecast

Suzy YoungWARC

The international economy turns   Following months of doom and gloom, the economic outlook is beginning to brighten for many markets. The economies of Germany, France and Japan all emerged from recession in the second quarter, with the first two recording 0.3% GDP growth quarter-on-quarter.   In the view of the European Commission, the eurozone’s economy is also at a ‘turning point’ with the region coming out of recession and the prospects for short-term economic growth now...

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