Is the Future of Conversation Silent?

Sarah de Caux, Andrea Sandor and Peter Latham

Join the Dots, a consumer insight agency in the UK, explains how it is choosing to adapt its qualitative research methods in response to consumers' changing communication choices.

Introduction

Communication has changed. We are communicating more but talking less.

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

What does it mean to listen in a world which is on one level quieter but in other ways noisier than ever?

This brief introduction is a starting point for a Masterclass at Fusion, during which we'll ask delegates to help us explore the implications, challenges and solutions we...

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