Irish Life

At a time when trust in financial services in the Irish Republic was at an all-time low, insurance company Irish Life sought to establish itself as the preferred brand for life cover and family protection.

Irish Life

Chemistry

Introduction & Background

The financial category is challenging because for the consumer it is associated automatically with a lot of negatives. The category, even in the "good times" has always suffered from the double disadvantage of being both low interest and complex. But following the financial crisis of 2008 and its serious on-going negative and very real repercussions for just about every aspect of life in Ireland, it is fair to say that the financial category had added a whole other bunch of negative strings to its bow and was now buckling under the sheer weight of...

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