Irish League of Credit Unions: A monster success story

A campaign by the Irish League of Credit Unions (ILCU), a collection of non-profit community-based lenders in Ireland, used mascots to increase customers despite the shift in the market due to COVID-19.

Campaign details

Brand: Irish League of Credit UnionsBrand owner: Irish League of Credit UnionsEntrant company: Core, DublinMarket: Irish RepublicSector: Credit cards & loansMedia channels: Online display, Point-of-purchase, instore, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Video on demandBudget: 500k - 1 million

Executive summary

This is the story of how the Irish League of Credit Unions (ILCU), a network of not-for-profit community-based lenders, outperformed a Covid struck market to the tune of €150million.

It's the story of how the ILCU, with a...

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