Campaign details
Brand: Irish League of Credit UnionsBrand owner: Irish League of Credit UnionsEntrant company: Core, DublinMarket: Irish RepublicSector: Credit cards & loansMedia channels: Online display, Point-of-purchase, instore, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Video on demandBudget: 500k - 1 million
Executive summary
This is the story of how the Irish League of Credit Unions (ILCU), a network of not-for-profit community-based lenders, outperformed a Covid struck market to the tune of €150million.
It's the story of how the ILCU, with a...