Campaign details
Brand: IPC Shopping CentreBrand owner: IKEA Southeast AsiaLead agency: Bonsey JadenContributing agencies: PHD Media Malaysia, Spotify Asia, Cornell University (NY)Country: MalaysiaIndustries: Shopping centres, mallsMedia channels: Mobile & apps, Online display, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
IPC Shopping Centre, in Petaling Jaya, Malaysia, is owned and managed by Swedish giant IKEA, and recently went through a much-needed brand refresh in the face of stiff competition from shopping malls in the vicinity. The brief was to develop...