Tizer - Tizer turns teenage but won’t change its colour!

Lorna Hawtin

Tizer used to be a minor player in the carbonated drinks market, mainly bought by mums for their children.
Agency: BDH\TBWAAuthor: Lorna Hawtin

Tizer – Tizer Turns Teenage but won't Change Its Colour!

INTRODUCTION

This paper describes how Tizer, a tertiary brand in the competitive carbonated soft drinks market, became re-energised in the eyes of a difficult teenage audience, using the power of integrated communications and disruptive thinking.

BACKGROUND

When this story begins, there was only one flavour of Tizer: Original. It was a long-established carbonated soft drink with a 'blended' fruit flavour. Its vibrant red colour was its only differentiator and many consumers still saw the brand in the context of its 'jelly and ice...

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