The IPA Awards, 30 years young
By David Golding
Founding Partner, Adam & Eve Convenor of Judges 2010
What a huge honour and responsibility it is to be Convenor of the Judges in the year the IPA Effectiveness Awards celebrate their 30th birthday. That's a significant milestone for a rather significant set of awards. The founding fathers set out with a very simple manifesto: ‘advertising works and we're going to prove it'. And over the three decades that followed, that manifesto has been more than lived up to.
The Awards have become fully established as a leading global symbol of...