Spies Travel: Do it for Denmark and Do it for Mom
Do It For Denmark
In a world in which fewer holidaymakers are taking traditional two-week package tours, an audaciously provocative communications campaign helped safeguard the future of a 60-year-old Danish travel brand famous for…traditional package holidays.
Do It For Denmark and its sequel Do it for Mom is a campaign unlike any other. It was built on the foundation of an insight into human relationships,...