Insights from the IPA Effectiveness Awards 2012: Tapping into the nation's dreams - The power of emotion in driving effectiveness

This analysis is based on the 2012 IPA Effectiveness Awards and looks at the effectiveness of emotional campaigns.

Insights from the IPA Effectiveness Awards 2012: Tapping into the nation's dreams - The power of emotion in driving effectiveness

Marie Oldham

Browse all the 2012 IPA Effectiveness Awards case studies

The decline of the stiff upper lip

Chris Hoy does it, Andy Murray did it and even the Queen did it in 2012: Great Britain is busy reconnecting with our emotions and shedding a tear in public is no longer seen as weak or embarrassing. The post credit crunch world has seen the re-emergence of family values, a focus on supporting local business and creating support networks...

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