How Purplebricks brought Commisery to the UK's estate agents

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

Campaign details

Brand: PurplebricksAdvertiser: Purplebricks Group Agency: SNAP LDN

Summary

Some industries operate in the same way for generations, then a new player comes along and changes the paradigm. Estate agency was one such industry and Purplebricks is its disruptor brand.

This paper demonstrates how insightful, empathetic TV advertising has propelled an online start-up to the top of a category once dominated by traditional, hyper-local high street names. We will demonstrate that...

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