Barclays - Barclays Global Investors iShares: an integrated approach to building Europe’s leading ETF brand

Barclays Global Investors (BGI) introduced a campaign to launch their Exchange Traded Funds (ETF) investment product “iShares” in Europe.
Agency: WCRS PersonalAuthors: Greig McCallum and Gavin Matier

Barclays – Barclays Global Investors iShares: an integrated approach to building Europe's leading ETF brand

iShares, from Barclays Global Investors, is the world's leading provider of Exchange Traded Funds (ETFs) – a relatively new investment product which tracks some of the world's best known indices. ETFs are highly flexible and low cost investment vehicles and can be traded on stock markets just like equities.

Established some 5 years ago in the US, the iShares range of funds has now grown to over 100, representing $150+billions under management and listed...

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