Art Fund: Never without art
Principal author: Laurence Green, 101Contributing author: Luke Tipping, 101
Summary
The Art Fund is a small but precious British charity that funds the acquisition of art for the enjoyment of future generations.
By relaunching its member benefits in the guise of the National Art Pass, communications drove a 16% surge in memberships (its fastest growth in 20 years) and recruited a new generation of members (on average 21 years younger than existing members).
Even our most conservative estimates of payback suggest our campaign will crystallise £5.5 million of incremental revenue for the...