An Evaluation of the Effectiveness of the Current Campari Campaign

Describes the advertising campaign which coincided with a 62% increase in Campari's volume sales between 1976 and 1980.
Agency: J Walter ThompsonAuthor: Frances Foster

"How Can You Possibly... ?" "Like This Mate"

An Evaluation of the Effectiveness of the Current Campari Campaign

INTRODUCTION

Coinciding with a new advertising campaign, Campari's volume sales increased by a remarkable 62% between 1976 and 1980. This case history will show the vital role that an integrated advertising strategy in terms of planning input, media choice and creative content played in that growth. It will seek to demonstrate a causal relationship between advertising and Campari sales performance, and the success of the campaign in achieving its objectives of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands