Investec: Embarking on a voyage of discovery – Crafting a market-leading premium financial product
Investec and FreshMinds
Summary
Research is a vital component in any marketing initiative, helping to drive innovation, create opportunity and identify a need for change.
But what makes research truly stand out and help move a business to action?
With entrepreneurial roots and a commitment to preserving an innovative culture, Investec is an international specialist bank with a difference.
Its Private Banking division services entrepreneurs and other HNW individuals with a range of financing and savings products. However, in 2012, Investec recognised that despite having built...