Investec: Embarking on a voyage of discovery - Crafting a market-leading premium financial product

This article describes research by Investec, the financial services company, which was used to change the way new products are designed and launched globally.

Investec: Embarking on a voyage of discovery – Crafting a market-leading premium financial product

Investec and FreshMinds

Summary

Research is a vital component in any marketing initiative, helping to drive innovation, create opportunity and identify a need for change.

But what makes research truly stand out and help move a business to action?

With entrepreneurial roots and a commitment to preserving an innovative culture, Investec is an international specialist bank with a difference.

Its Private Banking division services entrepreneurs and other HNW individuals with a range of financing and savings products. However, in 2012, Investec recognised that despite having built...

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