Interview with John McGrath

John McGrath, CEO of food and drink giant Diageo, explains his plans for making the company's great brands (including Guinness, Johnnie Walker, Smirnoff, Pillsbury, Harp, Häagen Dazs, Burger King, etc) even greater.

John McGrath: Making Great Brands Greater

The creation of Diageo out of Grand Metropolitan and Guinness plc has produced a massive food and drink giant owning some of the worlds most famous brands, including Johnnie Walker, Smirnoff, Pillsbury, Guinness and Burger King.  John McGrath, CEO of Diageo plc, talks to Judie Lannon about Diageos plans for making these great brands  

Judie Lannon: Let me ask you first about your vision for Diageo. What synergies do you see coming from these fairly different companies?

John McGrath: The greatest synergy comes from the fact that the companies are all owners...

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