Intel: Zero-contact test drive

Intel, an American multinational technology company, used an integrated campaign that would reverse declining 'at shelf' device engagement during the Q4 2020 holiday season.

Campaign details

Brand: IntelBrand owner: Intel CorporationEntrant company: Arc Worldwide, ChicagoMarket: GlobalSector: Information technologyMedia channels: Mobile & apps, Virtual & augmented realityBudget: No budget

Executive summary

For Intel and major retailers, their entire strategy was getting people to go hands-on with each sleek new device. But fear of the pandemic made this impossible. And without being able to explore, all the PCs in the store look the same.

The solution was to re-create the experience virtually. Using a detection engine installed on the store's PCs, we created...

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