Inorbit Malls: Home-run to home-bound: How Inorbit got backyard businesses to the shopfront
Campaign details
Brand: Inorbit Malls Brand owner: Inorbit Malls (I) Pvt. Ltd.Lead agency: DDB Mudra Group Country: IndiaIndustries: Shopping centres, mallsChannels used: Events & experiential, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Shopping malls were blindly following a category template focused on revenues, in a bid to tackle the rise of e-commerce. This was a template based on transactional promos and...