ING: Next Rembrandt

This case study explores a campaign from the Dutch financial services provider, ING, that showcased its interest in innovation through a deep learning creation of a painting 'by Rembrandt'.

ING: Next Rembrandt

Challenge + Business Objectives

What was the background to the campaign and what was the brand hoping to achieve? E.g. launch new product, raise awareness, increase sales)

ING, a Dutch multinational banking group, has been building its credentials as an innovative bank.

It has introduced many innovative solutions to provide its clients. From the introduction of fingerprint log-in, which makes banking more safe, easy and intuitive, to an in-house studio for Fintech startups and the introduction of twyp, a free app that you can use to transfer money to friends.

But ING is not the only financial...

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