Infographic: Tablet users' online habits

This infographic is based on research from GlobalWebIndex, created with data from a survey of more than 19,000 tablet users - here defined as those who say they have accessed the internet on a tablet in the past month.

Methodology

This year, GlobalWebIndex will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During its Q1 2016 wave of research, it surveyed 19,987 tablet users – defined here as those who say that in the past month they have accessed the internet using a tablet, either through a web browser or an app. Here is presented a look at tablet users' engagement with their tablet and other devices, their online activities, their social media habits and their interactions with brands.

Profile of tablet users

Top 5 online activities on a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands