Summary
Once upon a time there was a global job site called Indeed. It wanted to explore why workers across the land wanted to change their jobs and place itself at the centre of these conversations.
Devised and delivered by a funny fellow called Tin Man, working parents became the hero of our tale and a bedtime story called Tick Tock Till Bedtime became their saviour.
It delivered:
- 65% more likely to use Indeed to job hunt
- 71% felt more positive towards Indeed
- 62 pieces of coverage in 3 days including 13 nationals
- 140,000impressions...