Indeed: The Rising

Indeed, the employment website, celebrated people triumphing over adversity in the Covid-hit job market with its Super Bowl campaign in the US.

Campaign details

Brand: IndeedBrand owner: Recruit HoldingsEntrant company: Indeed, Inc, AustinIdea creation: 72andSunny, Los AngelesMedia: MediaCom, New YorkPR: DKC, New YorkMarket: USASector: Employment, recruitment, staffMedia channels: Online video, Public relations, Social media, Sponsorship - media, Television, Word of mouth, influencersBudget: 10 - 20 million

Executive summary

It seemed nothing was immune from COVID-19, including jobs. With record-high unemployment, the virus took down the economy and the labor market along with it.

As a leading job website, our company found ourselves in...

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