Inca Kola reconnection strategy: Boosting connection with the Peruvian consumer

Inca Kola, a soft drink brand, uncovered relevant opportunities to connect with its consumers in Peru by using analytical methodologies to find evidence of a lack of pride and reignite this feeling among them.

A journey towards cultural relevance, where the key is the iteration to understand the new codes of Peru

We are proud to present a brand that, in turn, fills Peruvians with pride. It represents and accompanies them on a daily basis – the only brand that has the privilege of being presented to each foreigner as another symbol of Peruvian identity, and as an icon of their daily culture: Inca Kola

How have we managed to be the most Peruvian brand of all?

Identifying with the true Peruvian – their background, that which is evident with each tasty meal of...

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