Improving mobile creative: Ten tips from behavioral science
Ipsos, one of the world's leading market-research firms, started a behavioral science center earlier this year.
And Peter Minnium, US President of Ipsos Connect – a unit of the organization which coordinates its research services relating to advertising, brands and media – believes these behavioralists can offer a unique slate of insights into one of the most vexing problems currently facing marketers: Namely, how to deliver compelling brand messages on wireless devices.
"It turns out that behavioral scientists … know a thing or two about how to optimize on screens,"...