Improving mobile creative: Ten tips from behavioral science

This event report provides ten tips for enhancing mobile creative, based on insights from behavioral science.

Improving mobile creative: Ten tips from behavioral science

Courtney Cowgill

Ipsos, one of the world's leading market-research firms, started a behavioral science center earlier this year.

And Peter Minnium, US President of Ipsos Connect – a unit of the organization which coordinates its research services relating to advertising, brands and media – believes these behavioralists can offer a unique slate of insights into one of the most vexing problems currently facing marketers: Namely, how to deliver compelling brand messages on wireless devices.

"It turns out that behavioral scientists … know a thing or two about how to optimize on screens,"...

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