Campaign details
Brand: IM3 OoredooBrand owner: Indosat OoredooLead agency: Mata AnginContributing agency: PHDMarket: IndonesiaIndustries: Telephone & internet servicesMedia channels: Online video, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Ramadan. It's not just the holiest month, it's Indonesia's biggest holiday and the time of year to reconnect with loved ones.
Unfortunately, Covid-19 arrived. Overnight, the Indonesian government banned any kind of social interaction. Ramadan was no longer the season of reconnection. So, IM3 Ooredoo, one of Indonesia's leading telecoms companies, had...