IKEA Winnipeg: Learn IKEA
Leo Burnett, Toronto and Jungle
Summary
IKEA. Aisles of inspiration, the walk through the showrooms, the writing down of aisle & bin numbers, serving yourself in the warehouse and the self-assembly at home, it's a shopping experience unlike any other. Now, imagine you've never been to one: it's thrilling and daunting all at the same time. How do I shop the store? What do you mean I have to find the couch in a warehouse? Put it together myself?
Those were the challenges facing IKEA when it opened its first store in the city...