IKEA: Apartmenteka

IKEA, a furniture brand, empowered people in Russia to design their own home décor with its 3D catalogue of free design and home furnishing ideas.

Executive summary

In a highly competitive environment and the situation of decline in real income IKEA searched for the instruments to drive incremental sales.

The solution found in the fact that majority of Russian live in the typical houses where flat layouts are small and rather complicated to design by oneself. People lack ideas how to make their flats functional, cozy and beautiful. Professional design advice is expensive, ideas in the open sources are not adapted to the living specifics.

IKEA created free design catalogue for the typical flats and turned it into the successful business project with high incremental...

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