Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements
Hojoon Choi
University of Houston
Kyunga Yoo
University of Georgia
Tae Hyun Baek
Indiana University-Southeast
Leonard N. Reid
University of Georgia
Wendy Macias
Texas Christian University
Introduction
Food advertising is a subject of considerable research importance in the fields of advertising, health communication, marketing and nutrition (e.g. Andrews et al. 2000; Parker 2003; Young 2003; Dutta-Bergman 2004a, 2004b; Wansink & Chandon 2006; Ambler 2007; Chandon & Wansink 2007; Roberts & Pettigrew 2007; Brennan et al. 2008; Kim et al....