Do Advertising Bans Work? An International Comparison

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media.

Do Advertising Bans Work? An International Comparison

Jon P. Nelson Pennsylvania State University andDouglas J. Young Montana State University

INTRODUCTION

A central issue for alcohol control policy is the role and importance of advertising. Although the debate on alcohol advertising has been ongoing for many years, it gained public prominence in the mid-1980s. Several health-related organisations, including the World Health Organisation, made advertising control a key part of their anti-alcohol campaigns (WHO, 1988). Television advertising of alcohol is especially controversial due to its possible adverse impacts on youth and children, and in most Western nations television...

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