Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising
Hojoon Choi
University of Georgia
Hye-Jin Paek
Hanyang Univerity
Karen Whitehill King
University of Georgia
Introduction
Obesity is a serious health problem in the United States, and has been for several decades (Kim & Willis 2007). Although many factors contribute to this problem, advertising for unhealthy food products is identified as one culprit across gender and age (Young 2003; Hoek & Gendall 2006; Ambler 2007; Harker et al.2007; Roberts & Pettigrew 2007). While advertising for high-sugar, high-fat and low-nutrient food products is...