IBM: Do you have what it takes to make the IBM team?

This case study shows how IBM used its largely unknown role at the Wimbledon tennis championships to grab its audience's attention through a data-driven game.

IBM: Do you have what it takes to make the IBM team?

OgilvyOne UK

Campaign overview

Research showed that the most significant influence on customers' perceptions of technology companies is the experience of their people.

By bringing to life one of the hidden roles they play at The Championships, Wimbledon, in a highly engaging manner, IBM successfully showed off the excellence and experience of their team.

The campaign grabbed its audience's attention and held it, earning huge engagement through a relevant game and smoothly relating this back to IBM's business services.

Strategy

IBM have been making a key but unseen...

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