The Polo: A no compromises approach to advertising

The automotive market in the Irish Republic was struggling and had seen total sales decline by 62.6% year on year.

Volkswagen Polo: A no compromises approach to advertising

Owens DDB Mediaworks

Company profile

Owens DDB is a communications agency offering expertise across all media channels. Part of the DDB network, we are encouraged to generate creative solutions to business problems. We are proud to have retained the majority of our clients for a long period of time priding ourselves on the service we provide and the quality & effectiveness of work we generate. And we're very friendly.

Introduction and background

In years to come papers such as these, pertaining to Ireland in 2009, will attempt to paint a picture...

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