Live Video Streaming - A Global Perspective

Provides brand marketers and publishers with a global benchmark and insights into the value of live streaming to engage with global audiences.
  • Smartphones facilitate frequency of access but do not command the most screen time – smartphones and tablets are used for short bursts while other devices are used for longer sessions.
  • Social platforms are the key source of live video content and TV is the most popular type of live video content accessed.
  • Consumers in most countries prefer free, ad-supported live video streaming over subscription services – 52% of consumers globally prefer free, ad-supported live streaming.
  • Consumers interact with advertising and it can build brand presence – nearly two-thirds of respondents globally have engaged with an ad seen...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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