In-Image Advertising Primer: Understanding the value of images for marketers to reach consumers

This primer seeks to understand the value of in-image ads for marketers to reach consumers.
  • According to comScore, 54 percent of all online ads aren't technically able to be viewed; digital display ads have not undergone change for a number of years, as key metrics have fallen to around one tenth of a percent.
  • In-image ads appear directly over an image on a webpage and can take many different forms: they can be display ads or product listing information overlaid on editorial images or they can be video or rich media ad units that only appear when the user engages by hovering or clicking on the ad.
  • Publishers whose photos make image-based advertising...

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