IAB Digital Usage Trend Report: Full Year 2015

This report looks at the digital, video, and mobile US consumer usage trends in 2015.
  • Overall, 2015 saw 3% growth in internet use across all devices, though the shift to mobile continues with more users spending longer online on their phones.
  • More time online is spent in apps than on mobile browsers, and mobiles are used for longer than tablets.
  • Whilst computer use remains steady, time spent is declining; both older adults and millennials spend equal amounts of time on computers, and stream the same amount of video.
  • Computer-based video streamers are flat (up 1%), videos streamed are down 5% (driven by streamers under 35) and streaming time is down across all...

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