HTML5 for Digital Advertising
Executive Summary
HTML5 for Digital Advertising is a guide to help ad developers produce ads in an HTML5 format that meet IAB creative guidelines for desktop and mobile display ads.
Historically, ad developers have used Adobe Flash™ tools to create an interactive ad experience online. Flash allowed developers to create animated ads with interactive elements without having to worry too much about code. These ads required a browser plug-in to execute Flash ads. However, in recent years, many browsers have announced reducing support for Flash content to some degree or another. Some browsers are discontinuing support...