Digital trends: Consumer usage of digital and its influence on ad revenue

Presents data on digital trends in the United States in 2017, including how people are getting online, what they are visiting and how these behaviours are having an impact on ad revenue.
  • 253 million Americans accessed the internet via computer or mobile device in June 2017, spending 1.3 trillion minutes online.
  • Consistently, the top 5 properties visited on any device via app or site have been Google, Facebook, Yahoo, Microsoft and Amazon.
  • The shift to mobile continues: 66% of time spent online is on a mobile device and ad dollars are now following, with 54% of digital ad revenue for HY 2017 coming from mobile advertising.
  • Internet advertising influences purchase decisions ranging from electronics to clothing, CPG, auto and finance....

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