Digital advertising fast facts

This paper brings together findings about the digital advertising ecosystem for 2016; the ad-supported internet has so far showed huge growth in spend and employment, suggesting exponential growth in 2017.
  • Digital and mobile advertising generated $60b in revenue in 2015, growing 20% from the previous year; however, Nielsen estimates that total media revenues fell 5% over 2015.
  • Internet advertising has overtaken traditional media in the last five years - in 2010 broadcast television led in advertising market share, but internet advertising's share has left it a distant second.
  • 258 Million Americans (81% of the US population) accessed the internet via computers or mobile devices in June 2016.
  • Of the 1.5 billion minutes that Americans spent online in June 2016, 53% of that was spent on smartphones,...

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