- The paper focuses on exploring the most commonly used in-feed ad types in the three dominant feed types: content, social, and product feeds.
- Focusing on feed types helps buyers and sellers to have a common framework to assess existing and future opportunities for current and emerging new in-feed ad types on both web and mobile based on their goals.
- The ultimate goal is to ensure that the ad type and the ad experience best fit within a given publisher's environment/UX to meet the advertiser's goals.
- It is important for advertisers to understand the context of their ads...
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