From Google to Amazon: Bose 360-degree e-commerce search strategy

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

Objectives and strategy

Objectives:

Our main objective was to drive incremental sales by entering the reseller search landscape and dominating our brand presence across all reseller sites, which would also drive additional traffic to our paid and organic search activity.

Campaign strategy:

To maximize our online presence on major reseller networks we designed the below innovative paid search strategy across both Amazon & Criteo platforms.

We tailored strategic campaigns and messaging based on the different shopping behaviours we can observe through queries across the various stages of the shopping funnel.

We also worked with our programmatic team who was running...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands