User insights from another reality

Oath, a publishing company, created a virtual smart home in Germany and hosted virtual sessions with consumers to analyze their acceptance of five ad placements in different areas of the smart home.

Project summary

Oath, in collaboration with media agency pilot & Virao, created a virtual smart home in Germany and hosted virtual sessions with 338 consumers to analyze their acceptance of five ad placements in different areas of the smart home. This innovative piece of research showcases new ways that brands can engage with users in an accurate way; down to the millisecond, combining unique focus tracking technology (behavr, founded by pilot and Virao), virtual in-person sessions and a post evaluation survey. This was debuted at Dmexco generating four articles amongst leading German trade press including a four page spread in...

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