AdReaction: Getting gender right

Kantar, a media company, launched a comprehensive global analysis to assess how women and men respond differently to marketing through sub-analysis of its internal databases.

Company: Kantar

Project summary

AdReaction: Getting Gender Right, focuses on how gender progressive advertising can help grow brands and is designed to accompany marketers on their gender progress journey. It is based on the most comprehensive global analysis Kantar has ever undertaken to assess how women and men respond differently to marketing through sub-analysis of our internal databases. Analysis covers consumer responses to tens of thousands of brands, ads and campaigns (covering online advertising and traditional media), as well as a global survey of marketers. These insights deliver fresh new understanding of the role of gender in brand strategy,...

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