Hyundai i40: Think Again

This case study describes how Hyundai, the car manufacturer, used digital media to encourage consumers across Europe to 'think again' and choose Hyundai i40, which was a largely unknown model.

Hyundai i40: Think Again

Client: Hyundai Motor Europe GmbHBrand: Hyundai i40Agency: INNOCEAN Worldwide Europe GmbHCategory: AutomotiveCountry: Germany

The competition within the D-segment of the automotive market can be best described as crowded and if you are a new entrant you know it's going to be tough. This was the back-drop of the communications challenge for the Hyundai i40. Think of the prestige; think of the success and strength of such nameplates as the VW Passat and the Opel/Vauxhall Insignia.

The Hyundai brand was not known for a true competitive Compact Executive...

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