Hyundai i40: Think Again
Client: Hyundai Motor Europe GmbHBrand: Hyundai i40Agency: INNOCEAN Worldwide Europe GmbHCategory: AutomotiveCountry: Germany
The competition within the D-segment of the automotive market can be best described as crowded and if you are a new entrant you know it's going to be tough. This was the back-drop of the communications challenge for the Hyundai i40. Think of the prestige; think of the success and strength of such nameplates as the VW Passat and the Opel/Vauxhall Insignia.
The Hyundai brand was not known for a true competitive Compact Executive...