Campaign details
Brand: HUN WineAgency: TBWA \ London
Summary
This is the story of a little, never-before-seen brand with BIG launch ideas. HUN, the wine in a can, was a sociable soul, ready to party with the best of the festival crowd and revel in summer 2020 launch sales. Then Covid-19 hit. Society stopped and HUN had to put its party poppers down. But no-one puts HUN in the corner! HUN had to find another way to connect with its millennial audience, so it listened. And what it found was that as miserable as millennials were, they...