HUN Wine: Disrupting the Wine Category in a Time of COVID - A story about how the most sociable wine brand launched at the most unsociable time.

HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.

Campaign details

Brand: HUN WineAgency: TBWA \ London

Summary

This is the story of a little, never-before-seen brand with BIG launch ideas. HUN, the wine in a can, was a sociable soul, ready to party with the best of the festival crowd and revel in summer 2020 launch sales. Then Covid-19 hit. Society stopped and HUN had to put its party poppers down. But no-one puts HUN in the corner! HUN had to find another way to connect with its millennial audience, so it listened. And what it found was that as miserable as millennials were, they...

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